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Software Marketing in Nigeria

Africa Regional Centre for Information Science, University of Ibadan, Ibadan, Nigeriafehikh{at}yahoo.com;arcis@infoweb.abs.net

Report on an investigation of software products and marketing strategies in Nigeria based on a survey of software companies in five cities. The results indicate some level of competition in the industry and the use of a wide range of conventional marketing techniques. With a market dominated by products from foreign countries and many companies marketing the same products from the same sources, an aggressive marketing thrust, based on innovative database marketing techniques and targeted communications, is virtually absent.

Information Development, Vol. 19, No. 1, 43-50 (2003)
DOI: 10.1177/026666690301900108


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